Simon Bailey
Chief Revenue and Marketing Officer
Simon joined as Chief Revenue and Marketing Officer in December 2024, accountable for driving client-led growth. In this role, he is responsible for brand and marketing, acquisition, account development and the take to market strategy for new capabilities.
Prior to joining PPL, Simon led Marketing and Distribution functions across a range of financial service sectors, including time with abrdn, Standard Life, AEGON and BUPA. During this period Simon successfully led growth programmes including brand strategy, new market entry, key account management, CRM and data analytics.
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